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From
September 24th to December 31st, 2001, National Geographic Channel
Asia, The Tiger Foundation and Performance Motors Ltd. conducted
a far-reaching and highly successful awareness and fundraising campaign
across Asia in support of wild tiger conservation. We called it
"Tiger Weekend" because, at the heart of the campaign
were two three-hour television specials broadcast by National Geographic
Channel across Asia on October 20th and 21st and on December 22nd
and 29th. Complementary television ads were played around the world
on CNN, BBC, VH-1 and National Geographic Channel. Full-page magazine
ads were seen on the Chinese edition of National Geographic magazine
and Action Asia. International celebrities Coco Lee, Baz Lurhman,
Mandy Moore and Britney Spears endorsed Tiger Weekend, and superstar
singer Bryan Adams generously donated a beautiful song, "I'll
Always Be Right There", which was the theme of the campaign
and has since become the anthem of The Tiger Foundation. People
from dozens of countries who made donations directly to The Tiger
Foundation before Dec 31st, 2001, and who answered some skill testing
questions, qualified to win great prizes, including a luxury trip
to India to visit Bandhavgarh Jungle Lodge to see wild tigers in
their natural habitat. (Winners will be announced on Chinese New
Year's Day: February 12, 2002 - Click on the icon below for details.)
7-Eleven, National Geographic Channel Asia, The Society of Wilderness,
China Airlines and The Tiger Foundation were also pleased to collaborate
in the "Taiwan Save the Tiger" campaign as an extension
of the "Tiger Weekend" campaign. From Nov 1 - Dec 31 2001
7-Eleven stores in Taiwan displayed 2877 donation boxes (one in
each store) to raise funds for The Tiger Foundation's wild tiger
conservation projects in India and Indonesia. This was a wonderful
opportunity for the people of Taiwan to help preserve one of the
most critically endangered and important animals in the world. The
campaign was run on a theme of giving the tiger back its power and
glory. The results were amazing; a total of $ 6,748,787 NTD were
collected in coins alone!
The "Tiger
Weekend" and "Taiwan Save The Tiger" campaigns were
a unique opportunity for the people of Asia, and particularly the
people of Taiwan to make an important contribution to the fight
for the preservation of Asia's greatest symbol of the power and
beauty of nature: the tiger. Millions of people learned about
the tiger's critical endangerment and important sums of money were
raised in support of The Tiger Foundation and its wild tiger conservation
programs.
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